Adelaide’s City Cross is set to undergo a complete, $25 million transformation through a visionary design overhaul and an exciting remix of retail partners, offering something for everyone and welcoming a sophisticated new clientele.
Providing over 500 job opportunities throughout construction, the transformed City Cross will be the ultimate all-in-one location, featuring it-brands including existing tenants and new big names, with flagships from Vans, SHEIKE and Archer & Holland announced today.
New fashion, essentials, and commercial brands, along with high street and upscale eateries will join existing favourites, such as Harvey Norman and Chemist Warehouse, in the revitalised centre. Perfectly situated in the heart of the CBD, linking Grenfell Street and Rundle Mall, the rejuvenated City Cross will be a must-visit destination for city workers, families, and visitors of all ages.
“With City Cross, we had a clear vision to reinvent the entire visitor experience,” said Revelop Managing Director, Charbel Hazzouri.
“This is a location with enormous potential. We will harness that to create a vibrant and modern landmark destination”.
The new City Cross will be virtually unrecognizable from the existing linkage that locals have come to know. A series of soaring brick arches will replace the existing facade, transforming the streetscape.
The completely modernised interior will boast open plan design, creating a more natural flow through the space and showcasing authentic premium materials. Terrazzo, natural brickwork, white oak timber and custom arches will deliver a refined look that is both modern and timeless. Lush greenery throughout will add a natural softness, complemented by a botanic florist and concierge service at the heart of the atrium, to create a space that is
engaging and welcoming.
“City Cross will be a place that people are drawn to,” said Buchan Principal, Paul Harrison. “By thinking about the users – the city workers, the families, the weekenders – we designed a space to meet their needs, and to offer them
a memorable experience at the centre of Rundle Mall.”
The architectural vision for the project was to create something timeless, reflective of its environment, and inspired by benchmarks like Pitt Street Mall in Sydney, Collins Street in Melbourne, and fashion precincts across Europe.
The revamped centre will have space for over 70 retail tenants, along with a further 10 new office tenants, and feature a boutique food hall.
“As an existing tenant and commercial business operator, we had no doubt about the superior benefits of the City Cross location,’’ said AIE CEO and Founder, John De Margheriti. ” We jumped at the chance to expand our operations – growing to five floors – and reinvest into this revitalised destination.”
Existing tenants will be complemented by new commercial and retail partners, in fashion, beauty, entertainment, services and food, including new upmarket eateries.
“We are thrilled to announce an exciting mix of new partners,” said Revelop Managing Director, Anthony El-Hazouri. “Vans and SHEIKE will both join City Cross with flagship stores. Dumpling House, another new addition, will be
the first of its kind in the CBD. These really set the bar for exciting new retail opportunities,” he said.
“For us, the choice of City Cross for our first SA flagship store was easy,” said David Coombes, General Manager, Accent Group. “The precinct is known nationally as one of the best locations for high street brands. The chance
to be in this prime location, in a completely revitalised setting was an opportunity we couldn’t pass up.”
Rundle Mall attracts 30 million visitors a year. While other Australian CBDs have lost significant footfall as a result of COVID, SA outperformed the rest of the nation according to URBIS data published earlier this year.
“We are thrilled to be delivering our first in-store experience to our loyal customers in SA” said SHEIKE General Manager, Sandra Kennedy. “For us, it was about finding the right fit, a beautiful flagship destination that would
allow us to reach our diverse customer base in a vibrant setting. With City Cross, we found that and more”.
Archer & Holland is an existing tenant who will expand into a flagship store in the new City Cross. House of Polish will create a flagship nail bar not seen before in SA.
“The revitalization of City Cross is a visionary project that will improve the precinct shopping experience for residents and visitors, as well as having significant short and long term benefits for the local economy,” said Lord
Mayor Sandy Verschoor. “The planned restoration of the building facade is another great win for the city.”
Revelop is highly invested in supporting existing tenants through the transformation, helping them find the right location and inviting them to reinvest in their businesses by adding new fitouts to perfect their usage.
The project is being submitted for DA approval in early October, with construction slated to start in 2022 with major works throughout the year.
Revelop will commit to minimal disruption and business as usual throughout construction.
The builder partner is not yet appointed, however Revelop will engage a local tender in the coming weeks.